The Digital Camp in a Hustle
The Digital Camp Summer Edition in Sousse an opportunity to master Meta Ads, Photoshop, and Ecommerce
Join us for The Digital Camp Summer Edition starting from the 5th to the 21th of July. The DC2024 is a series of workshops dedicated to professionals and students that eager to elevate their digital skills. With over 45 hours of intensive training, you’ll dive deep into Meta Ads, Photoshop, and E-commerce, guided by industry experts.
Meta Ads Mastery: Learn the intricacies of Meta Ads to boost your marketing campaigns. From targeted strategies to optimizing ad performance, our comprehensive sessions will make you a Meta Ads pro.
Photoshop Expertise: Unlock your creativity with advanced Photoshop techniques. Whether you’re enhancing visuals or creating stunning graphics, our hands-on workshops will elevate your design skills.
Ecommerce Excellence: Discover the secrets to building and managing successful online stores. From setup to optimization, our Ecommerce course covers everything you need to thrive in the digital marketplace.
- Expert-Led Instruction: Learn from seasoned professionals with real-world experience.
- Practical Skills: Gain hands-on experience through interactive workshops.
- Networking Opportunities: Connect with like-minded individuals and industry leaders.
- Certification: Receive a certificate of completion to boost your resume and LinkedIn profile.
- Marketing Professionals: Enhance your ad campaigns and reach a wider audience.
- Entrepreneurs & Business Owners: Learn to effectively manage and grow your online business.
- Students: Gain valuable skills that make you stand out in the job market.
Date: Starts on the 5th of July
Location: Cronos Box Coworking Space, Sousse
Duration: 45 hours
Instructors
Day 1: Introduction and Fundamentals (5 Hours)
Getting Started with Meta Ads
– Setting up Meta Business Suite
– Navigating Ads Manager
– Ad account structure (Campaigns, Ad Sets, Ads)
Understanding Objectives and Audiences
– Ad objectives (Awareness, Consideration, Conversion)
– Defining target audiences
– Custom and Lookalike Audiences
Creating Your First Campaign
– Choosing the right objective
– Setting up your ad set
– Ad placements and budgets
Creative Best Practices
– Ad formats (Image, Video, Carousel, Collection)
– Designing effective ad creatives
– Writing compelling ad copy
Day 2: Intermediate Techniques and Optimization (5 Hours)
Advanced Targeting Techniques
– Detailed targeting options
– Using Facebook Pixel for retargeting
– Custom conversions
Budgeting and Bidding Strategies
– Budget types (Daily vs. Lifetime)
– Bidding strategies (Lowest Cost, Bid Cap, Target Cost)
– Allocating budgets effectively
Analyzing Performance Metrics
– Key performance indicators (KPIs)
– Using Ads Manager to analyze data
– Understanding reports and insights
A/B Testing and Experimentation
– Setting up A/B tests
– Analyzing test results
– Implementing findings to improve performance
Hands-On Practice and Q&A
– Practice session with guided exercises
– Questions and answers
Day 3: Advanced Strategies and Scaling (5 Hours)
Scaling Your Campaigns
– When and how to scale
– Scaling strategies (horizontal vs. vertical)
– Managing scaled campaigns
Advanced Ad Formats and Strategies
– Dynamic ads
– Lead generation ads
– Messenger and WhatsApp ads
Integrating with Other Marketing Channels
– Using Meta ads with email marketing
– Integrating with content marketing
– Cross-channel remarketing
Compliance and Best Practices
– Meta ads policies and guidelines
– Avoiding common ad rejections
– Ensuring compliance and maintaining account health
Final Project and Review
– Participants work on creating a comprehensive campaign
– Review and feedback on campaigns
– Certificate of completion
Day 1: Introduction and Basic Tools (5 Hours)
Getting Started with Photoshop
– Understanding the workspace
– Customizing the workspace
– Navigation and zoom shortcuts
Basic Tools and Techniques
– Selection tools (Marquee, Lasso, Magic Wand, Quick Selection)
– Move tool
– Crop tool
– Introduction to layers
Working with Layers
– Creating and managing layers
– Layer styles and effects
– Layer masks
Basic Image Adjustments
– Adjusting brightness and contrast
– Levels and curves
– Color balance and hue/saturation
– Using adjustment layers
Day 2: Intermediate Techniques (5 Hours)
Advanced Selection Techniques
– Refine edge and select and mask
– Quick mask mode
– Pen tool for selections
Retouching and Repairing Images
– Healing brush and patch tool
– Clone stamp tool
– Content-aware fill and move
Working with Text and Shapes
– Text tool basics
– Text effects and styles
– Custom shapes and shape tools
Using Filters and Effects
– Applying filters (blur, sharpen, noise)
– Smart filters
– Layer blending modes
Hands-On Practice and Q&A
– Practice session with guided exercises
– Questions and answers
Day 3: Advanced Techniques and Project Work (5 Hours)
Advanced Layer Techniques
– Layer comps
– Advanced blending options
– Grouping and organizing layers
Working with Smart Objects
– Creating and editing smart objects
– Non-destructive editing
– Smart object workflows
Compositing and Photo Manipulation
– Combining multiple images
– Using masks for blending
– Advanced compositing techniques
Creating and Using Actions
– Recording and playing actions
– Batch processing with actions
– Downloading and installing actions
Final Project and Review
– Participants work on a mini-project applying learned techniques
– Review of projects
– Certificate of completion
Day 1: Introduction and Setup (5 Hours)
Understanding eCommerce
– Types of eCommerce (B2B, B2C, C2C, C2B)
– Market trends and opportunities
– Key components of an eCommerce business
Setting Up Your Online Store
– Choosing the right eCommerce platform (Shopify, WooCommerce, Magento, etc.)
– Domain registration and hosting
– Setting up your store (themes, templates, customization)
Product Listings and Inventory Management
– Adding products and categories
– Writing compelling product descriptions
– Managing inventory and stock levels
Payment Gateways and Security
– Setting up payment gateways (PayPal, Stripe, etc.)
– Ensuring secure transactions (SSL, PCI compliance)
– Understanding eCommerce security best practices
Day 2: Marketing and Customer Engagement (5 Hours)
eCommerce SEO and Content Marketing
– Basics of SEO for eCommerce
– Keyword research and optimization
– Creating valuable content (blogs, product descriptions, guides)
Social Media Marketing
– Leveraging social media platforms (Facebook, Instagram, Pinterest)
– Creating social media campaigns
– Engaging with your audience and building a community
Email Marketing and Automation
– Building an email list
– Designing effective email campaigns
– Using email automation tools (Mailchimp, Klaviyo)
Paid Advertising
– Introduction to Google Ads and Facebook Ads
– Setting up and managing ad campaigns
– Measuring ROI and optimizing ad performance
Hands-On Practice and Q&A
– Practice session with guided exercises
– Questions and answers
Day 3: Advanced Techniques and Optimization (5 Hours)
Analytics and Reporting
– Setting up Google Analytics for eCommerce
– Understanding key metrics (conversion rate, AOV, CLV)
– Using data to make informed decisions
Enhancing User Experience (UX)
– Designing for mobile responsiveness
– Streamlining the checkout process
– Implementing user reviews and ratings
Customer Service and Retention
– Providing excellent customer support
– Handling returns and refunds
– Implementing loyalty programs
Scaling Your eCommerce Business
– Expanding product lines
– Exploring new markets
– Using dropshipping and print-on-demand
Final Project and Review
– Participants work on creating a comprehensive eCommerce strategy
– Review and feedback on projects
– Certificate of completion
